Baby-Care
A mobile app for parents — live since 2022
Baby-Care is the project that led to Grow-App. Martin, now our CEO, conceived and led the product from the initial concept and expert content to marketing. Patrik, now our CTO, designed and developed the app for iOS and Android. The partnership worked so well that we built an agency around it. Baby-Care remains live in both stores and supports parents in Slovakia and the Czech Republic from pregnancy through their child’s third year.
What we had to solve
New parents are often overwhelmed by conflicting information online.
They lacked a single trusted source covering a child’s health, development and care.
They needed a solution available around the clock and always within reach on their phone.
The content could not be another opinion blog; every topic had to be reviewed by qualified specialists.
A native iOS and Android app focused on simplicity, trust and content reviewed by specialists.
Key features- →Content from 14 specialists, including a pediatrician, speech therapist, sleep consultant, child psychologist, lactation consultant, lawyer and Montessori educator.
- →13 topic categories, from prenatal preparation and sleep to nutrition, common illnesses and speech development.
- →Notifications and notes for important events such as check-ups and vaccinations.
- →A freemium model with a free pregnancy section and full content available through an in-app subscription.
- →An affiliate program that lets influencers promote the app and earn a share of subscription sales.
How we approached it
Parent needs research
Interviews with more than 50 mothers and fathers.
UX design
An intuitive interface designed for easy one-handed use.
Development and integration
Native technologies selected for speed and stability.
Testing
A pilot with 20 parents whose feedback shaped both the content and the features.
Launch and growth
App Store and Google Play publishing, a social campaign and affiliate partnerships with influencers.
What we achieved
What we bring from this project to yours
Building our own product taught us far more than software development. We know what it takes to publish an app on both stores, operate it for years, monetize it through subscriptions and grow through influencer affiliate partnerships. We bring that experience to every client project, from the MVP to everything that comes after launch.
Let’s work together
Have a project you want to bring to life? Book a free consultation.